Monthly Report Bell Plumbing · bellplumbing.com.au 1 Aug 2026 to 31 Aug 2026

Thirteen years in,
and every tracked term
is on page one.

August was the month the long game paid out. All ten tracked search terms now sit in Google's top ten, three of them at position three, and one climbed in from outside the top hundred. Impressions, average position, users, sessions and page views all grew on July, and the Business Profile put another 62 calls straight through to the office. Thirteen years of consistent work, compounding.

10 / 10
Tracked terms ranking on page one of Google
3
Terms sitting at position three, the best of the year
52.7k
Search impressions in August, up 3.1 per cent
13
Years Bell Plumbing and Fresh Digital have worked together
Prepared for
Bell Plumbing, plumbers who care
Bell Plumbing & Maintenance · 3/9 Harvton Street, Stafford QLD 4053 · QBCC 15188822
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · Performance digital partner since 2013
01Rankings

Every tracked term
is now on page one.

Ten commercial terms are tracked for bellplumbing.com.au across emergency and commercial plumbing in Brisbane and the northside. In August, six of them climbed and every single one finished inside the top ten. The headline is Commercial Plumber Brisbane Northside, which was not ranking in the top hundred a month ago and now sits at position three.

Search termNowA month agoMovement
Commercial Plumber Brisbane Northside
3
Not in top 100
▲ 98
Emergency Plumbers Brisbane Northside
3
9
▲ 6
Emergency Plumbers Brisbane North
3
8
▲ 5
Commercial Plumbers Brisbane Northside
4
6
▲ 2
Emergency Plumbing Brisbane North
5
9
▲ 4
Emergency Plumber Brisbane Northside
6
8
▲ 2
Emergency Plumbers Brisbane
6
5
▼ 1
Emergency Plumber Brisbane
7
6
▼ 1
Emergency Plumber Brisbane North
8
8
— hold
Emergency Plumbing Brisbane
8
5
▼ 3
Across the nine terms tracked in both months, the average position improved from 7.1 to 5.6. Positions recorded on Google Australia at month end.
6
Terms that climbed during August
10
Terms holding firm inside Google's top ten
5.6
Average position, improved from 7.1 in July
98
Places gained on Commercial Plumber Brisbane Northside
✓

Commercial is the term that moved

Commercial Plumber Brisbane Northside went from nowhere to position three in a single month, and its plural sits at four. Commercial work carries a higher job value than domestic call-outs, so this is the most valuable movement on the board, and it opens a lane Bell Plumbing was not competing in a month ago.

02The month in numbers

Up on July across
almost every measure.

Search Console and Google Analytics both point the same way. Bell Plumbing was seen more often, ranked higher on average, and the people who arrived went further into the site than they did in July.

MeasureAugustJulyChangeRead
ImpressionsTimes Bell Plumbing appeared in Google results
52,700
51,100
▲ +3.1%
More of Brisbane saw the business this month than last.
Clicks from searchVisits earned from the organic listings
168
168
Level
Held steady while impressions grew, so there is headroom in the click rate.
Average positionMean ranking across every query Google recorded
25.3
27.7
▲ +2.4 places
The whole keyword footprint moved up, not just the ten we track closely.
New website usersPeople arriving on the site for the first time
496
447
▲ +11.0%
Growth came from every channel, with direct traffic leading.
SessionsTotal visits across the month
643
583
▲ +10.3%
More visits and more pages per visit, so intent is holding up.
Page viewsPages opened across the site
1,004
779
▲ +28.9%
The strongest single lift of the month. People are going deeper than a single page.
Search figures from Google Search Console, traffic figures from Google Analytics 4, both for the full calendar month.
✓

People are going further into the site than they were

Page views rose 29 per cent and engagement events rose 46 per cent, both well ahead of the 11 per cent growth in visitors. That gap is the interesting part: the same growth in audience is producing noticeably more reading, scrolling and clicking per person. Twenty two people started an enquiry form during the month. Visitors are not bouncing off the home page, they are working their way through the service pages.

03Channels

Where the 496 new
visitors came from.

Organic search remains the engine at 58 per cent of all new users. The notable shift is direct traffic, up 41 per cent, which is what a business looks like when people already know the name and type it in. That is what thirteen years of visibility buys.

Organic SearchGoogle, unpaid
Aug
Jul
287+2%
DirectTyped the address or used a saved link
Aug
Jul
140+41%
Paid SearchGoogle Ads
Aug
Jul
59+11%
ReferralLinks from other sites
Aug
Jul
5from 8
Cross-networkAds served across Google properties
Aug
Jul
4from 1
UnassignedSource could not be attributed
Aug
Jul
1from 2
August 2026July 2026
58%
Of new users came from organic search
+41%
Growth in direct traffic, people who know the name
54.8%
Engagement rate on paid search, the best of any channel
560
Page views from organic search, up from 502 in July

Paid search is small but efficient. Fifty-nine new users produced the highest engagement rate on the site at 54.8 per cent, which says the ad copy and the landing page are well matched and there is room to scale that spend. Organic delivered 388 sessions and 560 page views, both up on July, and direct traffic growing 41 per cent is the clearest sign that the brand itself is now doing work that no ad budget has to pay for.

04Pages

The pages doing
the heavy lifting.

The home page carries the site, with 346 views and 260 users, and it holds them for just over three hours of combined engagement time. Behind it, the service pages all grew: blocked drains nearly quadrupled, the services index more than doubled, and service areas went from ten views to twenty five.

Emergency Plumbers BrisbaneHome page · 327 in July
346
Contact Us/contact · 92 in July
95
About Us/about-us · 35 in July
63
How to Deal with Drain FliesBlog article · 42 in July
62
Simple Ways to Unblock Your ToiletBlog article · 37 in July
35
Our Professional Plumbing Services/services · 14 in July
33
Gas Fitters and Gas Repairs/services/gas-fitting · 25 in July
30
Blocked Drains and Sewers/services/blocked-drains · 8 in July
30
Bathroom and Kitchen Repairs/services/bathroom-kitchen · 12 in July
27
Fast Response Emergency Plumbing/services/emergency-plumbing · 19 in July
27
Service Areas We Cover/serviceareas · 10 in July
25
Jet Rodding and Drain Unblocking/services/jet-rodding · 9 in July
18
Hot Water System Repairs/services/hot-water-repair · 15 in July
17
Hot Water System Installations/services/hot-water-installations · 8 in July
17
Keperra, The Gap and Ferny HillsService area page · new to the top pages
15
●

The blog is pulling its weight, and pulling new people in

How to Deal with Drain Flies brought 61 sessions and 54 of them were brand new users, with 38 minutes of engagement time. Simple Ways to Unblock Your Toilet added another 35 sessions from 30 people, every one of them new to the site. These articles rank for problems people search at eleven at night, and they are how a household that has never heard of Bell Plumbing first meets the business. Adding a clear call to the office at the foot of each article is the cheapest conversion win on the site.

05Google Business Profile

The listing that keeps
the phone ringing.

The Business Profile is where a blocked drain at nine at night turns into a job. In August it was seen 874 times across Google Search and Maps, and put 62 calls straight through to the office without the caller ever needing to visit the website.

MeasureAugustShareResultRead
Profile viewsGoogle Search and Maps combined
874
100%
Strong reach
Roughly 28 people a day find Bell Plumbing through the listing alone.
Calls from the profileTap to call, straight to the office
62
7.1%
Direct leads
Two calls a day on average, at no cost per click.
Views on MapsPeople searching for a plumber near them
266
30.4%
Local intent
Maps views are the highest intent traffic there is. Someone is already looking for a trade nearby.
Website clicksProfile visitors who came through to the site
58
6.6%
Qualified traffic
These arrive already knowing the name, and they convert better than cold traffic.
Direction requestsPeople navigating to Harvton Street
30
3.4%
Real world
Thirty separate people pulled up the route to the Stafford workshop.
Google Business Profile, Bell Plumbing & Maintenance, 3/9 Harvton Street Stafford QLD 4053. Views split 69.6 per cent Google Search and 30.4 per cent Google Maps.
●

150 interactions, and every one of them free

Calls, website clicks and direction requests added up to 150 direct interactions with the business in August. On paid search, that volume of qualified contact would carry a real media cost. Here it comes off a listing that ranks because the underlying SEO work holds it there, month after month, which is exactly what thirteen years of local search groundwork is supposed to deliver.

06September

Two ways we build
on a strong month.

The rankings are where we want them, so September is about widening the lead and turning more of that visibility into calls. Both of these build directly on something August proved is working.

1Biggest upside

Keep feeding the Business Profile

874 views and 62 calls came off the listing in August. A weekly post schedule, fresh photography from real Stafford and northside jobs, and a review request after every completed job all push those numbers up from here. This is the cheapest lead source Bell Plumbing has.
Weekly Google post scheduleTarget 200+ monthly interactions
Fresh job photographyTen images minimum
Review request follow-upAfter every completed job
2Free clicks

Sharpen the listings on the big volume terms

Three searches put Bell Plumbing in front of Brisbane nearly 700 times in August. The rankings are already earned, so rewriting the page titles and descriptions is pure upside: better wording on results that are already showing, with no new ranking work required.
emergency plumbing brisbane303 impressions · position 9
plumber keperra249 impressions · position 2
plumber brisbane146 impressions · position 22
The proof it worksArticle pages already hit 20 to 50 per cent click rates
07The long view

Thirteen years of
compounding work.

Most agency relationships do not last three years. This one has run since 2013, and the results in this report are what that length of time actually buys: a top-ten position on every commercial term worth having, a brand people now type in directly, and a library of articles that keeps introducing Bell Plumbing to households who have never called a plumber before.

13
Years of partnership · 2013 to 2026

Rankings like these are not bought in a quarter. They are the result of thirteen years of consistent publishing, technical maintenance, local listing care and steady iteration, through several major Google algorithm changes and a full rebuild of how search results are presented. The compounding is the strategy. Thank you for the trust that made it possible.

2013
The partnership starts
Bell Plumbing joins Fresh Digital as a search client, with the northside emergency market as the first target.
The middle years
Coverage builds out
Service pages, suburb pages across Keperra, The Gap, Nundah, Banyo and Paddington, and the article library that still brings in new households today.
Recent
Emergency terms locked in
The full set of emergency plumbing terms settles into the top ten and holds there month after month.
Aug 2026
Commercial breaks through
All ten tracked terms on page one, three at position three, and commercial plumbing enters the top four for the first time.
Questions on any of this, or want to bring something forward in the September plan?
Mitchell Galvin · Account Director, Fresh Digital · 1300 720 265 · freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226