Monthly Report Bell Plumbing · bellplumbing.com.au 6 Sept 2026 to 6 Oct 2026

Four search terms.
Four number one
rankings on Google.

This is the best month on record. Emergency Plumbing Brisbane now sits at position one, and so do three of its northside variants. Clicks from search jumped 48 per cent, the click rate doubled, and the Business Profile sent 72 calls straight through to the office. Thirteen years of work, and the top of page one.

4
Search terms ranking at number one on Google
248
Clicks from search, up 48 per cent on last month
18.6
Average position, improved 6.7 places
72
Calls straight from the Google listing
Prepared for
Bell Plumbing, plumbers who care
Bell Plumbing & Maintenance · 3/9 Harvton Street, Stafford QLD 4053 · QBCC 15188822
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · Performance digital partner since 2013
01Rankings

Top of the page,
four times over.

Four of the emergency plumbing terms we track have reached position one on Google. Not page one, position one, the first result a Brisbane household sees when a pipe bursts. Three of those four came from outside the top five a month ago.

1
Emergency Plumbing Brisbane
Was position 7
1
Emergency Plumbing Brisbane North
Was position 9
1
Emergency Plumbers Brisbane Northside
Was position 9
1
Emergency Plumbers Brisbane North
Was position 3
Search termNowA month agoMovement
Emergency Plumbing Brisbane North
No.1
9
▲ 8
Emergency Plumbers Brisbane Northside
No.1
9
▲ 8
Emergency Plumbing Brisbane
No.1
7
▲ 6
Emergency Plumbers Brisbane North
No.1
3
▲ 2
Emergency Plumbers Brisbane
6
6
— hold
Emergency Plumber Brisbane
6
6
— hold
Emergency Plumber Brisbane North
8
9
▲ 1
Emergency Plumber Brisbane Northside
10
11
▲ 1
Blocked Drain Brisbane North
11
15
▲ 4
Positions recorded on Google Australia at 6 October 2026. Blocked Drain Brisbane North climbed four places and is now within one spot of page one.
4
Terms at number one, up from none last month
7
Terms that climbed the rankings this month
8
Terms ranking on page one of Google
26
Terms now tracked, widened for the next phase
✓

Emergency Plumbing Brisbane is the one that matters most

Of everything tracked, Emergency Plumbing Brisbane is the broadest, highest value search in the set. It covers the whole city rather than one suburb, and it is what someone types when the problem is urgent and they have not called anyone yet. It has moved from position seven to position one. Bell Plumbing is now the first name Brisbane sees.

We have also widened the tracking list to 26 terms, adding hot water installation, hot water repairs and the commercial plumbing variants across Brisbane north and the northside. Those are the next targets, and they give us a clear board to work against over the coming months.

02The month in numbers

Better rankings turned
into more clicks.

Rankings only matter if they bring people to the site, and this month they did. Clicks from search rose 48 per cent and the click rate doubled, which is exactly what happens when a listing moves from halfway down the page to the top of it.

MeasureThis periodLast monthChangeRead
Clicks from searchVisits earned from the organic listings
248
168
▲ +47.6%
Nearly fifty per cent more people chose Bell Plumbing out of the results.
Click rateShare of people who click after seeing the listing
0.6%
0.3%
▲ Doubled
The single best indicator that the listings themselves are working harder.
Average positionMean ranking across every query Google recorded
18.6
25.3
▲ +6.7 places
The biggest single jump in average position of the year so far.
New website usersPeople arriving on the site for the first time
601
496
▲ +21.2%
One in five more first-time visitors than the month before.
SessionsTotal visits across the period
725
643
▲ +12.8%
More visits, and more of them engaged once they landed.
Page viewsPages opened across the site
1,136
1,004
▲ +13.1%
People are reading more than one page before they decide.
QueriesDistinct searches Bell Plumbing appeared for
3,300
3,200
▲ +3.1%
The footprint keeps widening across Brisbane and the northside.
Search figures from Google Search Console, traffic figures from Google Analytics 4, for 6 September to 6 October 2026, compared against the August calendar month reported previously.
●

The click rate doubling is the headline inside the headline

Click rate is the share of people who pick Bell Plumbing after seeing it in the results. It went from 0.3 per cent to 0.6 per cent, which means the same visibility is now producing twice the traffic per person who sees it. Paired with an average position that improved 6.7 places to 18.6, this is the clearest evidence yet that the work is landing where it counts.

03Channels

Where the 601 new
visitors came from.

Organic search stays the engine with 306 new users, and its engagement rate climbed back to 56.96 per cent. The standout is direct traffic, up 67 per cent to 234 people who went straight to bellplumbing.com.au without searching at all.

Organic SearchGoogle, unpaid
Now
Aug
306+7%
DirectTyped the address or used a saved link
Now
Aug
234+67%
Paid SearchGoogle Ads
Now
Aug
44-25%
Cross-networkAds served across Google properties
Now
Aug
8from 4
ReferralLinks from other sites
Now
Aug
6from 5
AI AssistantArrived via an AI chat tool
Now
Aug
3new
6 Sept to 6 OctAugust 2026
+67%
Growth in direct traffic, people who know the name
56.96%
Organic engagement rate, up from 49.74%
65.22%
Engagement rate on paid search, best of any channel
605
Page views from organic search, up from 560

Direct traffic growing this fast is what a well known local business looks like. People are hearing the name, remembering it, and typing it in. Paid search is smaller this period at 44 new users but it produced the highest engagement rate on the site at 65.22 per cent, so every dollar there is working hard.

04Pages

The pages doing
the heavy lifting.

The home page carried 443 views from 305 people, up 28 per cent. Behind it, the drain flies article nearly doubled to 118 views and brought 101 brand new users to the site on its own.

Emergency Plumbers BrisbaneHome page · 346 last month
443
How to Deal with Drain FliesBlog article · 62 last month
118
Contact Us/contact · 95 last month
88
About Us/about-us · 63 last month
53
Blocked Drains and Sewers/services/blocked-drains · 30 last month
42
Gas Fitters and Gas Repairs/services/gas-fitting · 30 last month
31
Simple Ways to Unblock Your ToiletBlog article · 35 last month
28
Our Professional Plumbing Services/services · 33 last month
25
Service Areas We Cover/serviceareas · 25 last month
24
The Truth About Coffee GroundsBlog article · 14 last month
22
Fast Response Emergency Plumbing/services/emergency-plumbing · 27 last month
22
Bathroom and Kitchen Repairs/services/bathroom-kitchen · 27 last month
17
Jet Rodding and Drain Unblocking/services/jet-rodding · 18 last month
16
Hot Water System Repairs/services/hot-water-repair · 17 last month
14
Why Your Bathroom Basin Might Be LeakingBlog article · new to the top pages
14
Burst Pipe Repairs across Brisbane/services/burst-pipe · new to the top pages
13
●

One article brought in 101 people who had never heard of Bell Plumbing

How to Deal with Drain Flies produced 106 sessions and 101 of them were brand new users, with one hour and fifteen minutes of combined reading time. It ranks at position four for the search "drain flies". This is how a household that has never called a plumber first meets the business, and it is working better every month.

05Google Business Profile

Seventy two calls,
straight to the office.

The Business Profile is where a blocked drain at nine at night turns into a job. It delivered 72 calls this period, up 28.6 per cent, without the caller ever needing to visit the website. That is more than two calls a day, at no cost per click.

MeasureThis periodShareResultRead
Calls from the profileTap to call, straight to the office
72
—
▲ +28.6%
Up 28.6 per cent on the previous 31 days. The best call month since July.
Profile viewsGoogle Search and Maps combined
808
100%
Steady
Around 26 people a day find Bell Plumbing through the listing alone.
Views on MapsPeople searching for a plumber near them
238
29.5%
Steady
Maps views carry the highest intent there is. Someone is already looking for a trade nearby.
Website clicksProfile visitors who came through to the site
42
5.2%
Steady
These arrive already knowing the name, and they convert better than cold traffic.
Direction requestsPeople navigating to Harvton Street
27
3.3%
Steady
Twenty seven separate people pulled up the route to the Stafford workshop.
Google Business Profile, Bell Plumbing & Maintenance, 3/9 Harvton Street Stafford QLD 4053. Views split 70.5 per cent Google Search and 29.5 per cent Google Maps.
●

141 interactions, and every one of them free

Calls, website clicks and direction requests added up to 141 direct interactions with the business. On paid search, that volume of qualified contact would carry a real media cost. Here it comes off a listing that ranks because the underlying SEO work holds it there, month after month, which is exactly what thirteen years of local search groundwork is supposed to deliver.

06What's next

Two ways we build
on a record month.

Four number one positions is the strongest base we have had. The next stretch is about holding them and converting more of the visibility that is already earned.

1Biggest upside

Keep feeding the Business Profile

72 calls and 808 views came off the listing this period, with calls up 28.6 per cent. A weekly post schedule, fresh photography from real Stafford and northside jobs, and a review request after every completed job all push those numbers up from here. This is the cheapest lead source Bell Plumbing has.
Weekly Google post scheduleTarget 200+ monthly interactions
Fresh job photographyTen images minimum
Review request follow-upAfter every completed job
2Free clicks

Sharpen the listings on the big volume terms

Four searches put Bell Plumbing in front of Brisbane nearly 280 times this period and produced one click each. The rankings are already earned, so rewriting the page titles and descriptions is pure upside: better wording on results that are already showing, with no new ranking work required.
drain flies94 impressions · position 4
plumbing brisbane62 impressions · position 14
24 hour emergency plumber brisbane62 impressions · position 8
emergency plumber near me61 impressions · position 8
07The long view

Thirteen years of
compounding work.

Most agency relationships do not last three years. This one has run since 2013, and the results in this report are what that length of time actually buys: number one on the terms that matter, a brand people now type in directly, and a library of articles that keeps introducing Bell Plumbing to households who have never called a plumber before.

13
Years of partnership · 2013 to 2026

Rankings like these are not bought in a quarter. They are the result of thirteen years of consistent publishing, technical maintenance, local listing care and steady iteration, through several major Google algorithm changes and a full rebuild of how search results are presented. The compounding is the strategy. Thank you for the trust that made it possible.

2013
The partnership starts
Bell Plumbing joins Fresh Digital as a search client, with the northside emergency market as the first target.
The middle years
Coverage builds out
Service pages, suburb pages across Keperra, The Gap, Nundah, Banyo and Paddington, and the article library that still brings in new households today.
Aug 2026
Page one across the board
Every tracked emergency plumbing term settles onto page one of Google and holds there.
Oct 2026
Number one, four times
Emergency Plumbing Brisbane and three northside variants reach position one, clicks rise 48 per cent and the click rate doubles.
Questions on any of this, or want to bring something forward in the next plan?
Mitchell Galvin · Account Director, Fresh Digital · 1300 720 265 · freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226